Online stores
An online store has a different job to a business brochure site: product discovery, category navigation, checkout friction and trust at the point of payment all shape whether a visitor actually buys. This sits outside Elite's fixed $599 small-business package and is scoped individually.
Elite's $599 fixed package is a hand-coded, up to 5-page brochure site — it explicitly excludes ecommerce functionality. A store's cost depends on catalogue size, payment and shipping integrations, inventory management and whether an existing platform is being migrated, so it's quoted after a short discovery conversation rather than a flat number.
Most buying searches land on category pages, not the homepage, so navigation, filtering and category copy carry more commercial weight than they're usually given credit for. Product pages need unique descriptions, not manufacturer copy duplicated across every store that sells the same item.
Cart abandonment is often a trust or friction problem, not a traffic problem: unclear shipping costs, a checkout that doesn't work well on mobile, or too few payment options. These get checked before launch, not after.
Product and category pages need their own metadata, structured data and a URL structure that survives stock changes and seasonal catalogue updates — the same technical SEO discipline used on [ecommerce SEO Sydney](/ecommerce-seo-sydney/) pages applies to how the store is built in the first place.
Service guide
Product discovery, checkout and ongoing catalogue management — not just more pages.
A small catalogue with simple shipping can often run on a lighter, hand-coded setup; a larger or fast-changing catalogue usually benefits from a dedicated ecommerce platform's inventory and order-management tooling. The right choice depends on catalogue size and who will manage stock day to day, which is why this is scoped after a short discovery conversation rather than quoted blind.
Payment gateway testing, shipping and tax configuration, mobile checkout, product schema, category and product page metadata, and redirect planning if an existing store is being replaced — all checked before go-live so an existing store doesn't lose search visibility during a migration.
The $599 package is a brochure-style site of up to 5 pages. Ecommerce adds catalogue, checkout, payment and inventory requirements that vary too much business to business for a flat fixed price, so it's quoted after a short discovery conversation.
It depends on catalogue size, payment and shipping integrations, and whether an existing store is being migrated. A quote follows a short discovery conversation, not a fixed package.
With careful redirect planning, yes — missing redirects and changed URLs are the most common cause of lost visibility during a migration, so they're checked before launch, not after.
Category navigation, unique product descriptions, checkout friction and mobile usability usually matter more than visual polish alone.