Portfolio

Case studies,not thumbnails.

Case 01

Pier 17

Challenge: A waterfront bar and grill in Docklands needed its online presence to match the venue — turning casual searches and function enquiries into actual table bookings.
Solution: Built a reservations-first website and paired it with an ongoing social content calendar keeping the waterfront setting, menu and happy-hour front-of-mind between visits.
Result: A booking-focused site and a consistent social presence spanning everything from casual happy-hour traffic to corporate function enquiries.

Case 02

Challenge: Aumento’s managed-IT clients regularly need new websites built, migrated or kept running — real demand that sits outside Aumento’s own core focus on cyber security and cloud.
Solution: Elite operates as Aumento’s website delivery partner: new builds, ongoing maintenance and migrations, handled under Aumento’s own IT support offering so their clients deal with one IT partner, not two.
Result: Aumento can say yes to every website request that comes through its IT support desk, with Elite doing the actual build, upkeep and migration work behind the scenes.

Case 03

Challenge: A genuinely new kind of service — submitting real job applications on a client’s behalf, not recruitment or coaching — needed a site that makes an unfamiliar model click fast enough for a first-time visitor to sign up.
Solution: Structured the site around the "how it works" journey — resume in, applications out, interviews booked — so the model reads as simple and credible, not confusing.
Result: A clear, conversion-focused explainer site that turns a hard-to-describe service into something a visitor can understand and act on in one visit.

Case 04

Challenge: A Blacktown mechanic and tyre shop needed to be found in local "near me" searches before nearby competitors — not just have a nicer-looking site.
Solution: Paired a new local-service-focused website with SEO built around Blacktown-area search terms, plus a social presence to stay visible between services.
Result: A stronger local search footprint built for how people actually look for a mechanic — by suburb, by urgency, by trust.

Case 05

Challenge: A wide-ranging personal brand spanning leadership, recognition, publishing, youth events and AI partnerships needed one clear digital home without flattening the personality behind it.
Solution: Created a bold, editorial website that organises Shoraye’s story, recognition, book, programmes and partnerships into distinct journeys with clear next steps for different audiences.
Result: A cohesive personal-brand platform that makes a diverse body of work easier to understand, explore and act on from a single destination.

Case 06

Challenge: An all-in-one CRM for service businesses needed to explain a broad mix of automation, onboarding, support and compliance capabilities without overwhelming prospective customers.
Solution: Created a structured product website that leads with the operational problem, then presents Nexus CRM’s capabilities, guided onboarding and ongoing support in a straightforward decision journey.
Result: A focused software-marketing website that gives service businesses a clearer view of the platform, the support model and the path to getting started.

Case 07

Challenge: A hospitality brand needed a calmer online presence that could introduce the stay experience, make location and accommodation information easy to scan, and move visitors toward enquiry or booking intent.
Solution: Created a focused resort website structure with clear navigation, image-led presentation, service information and direct calls to action for visitors comparing stay options.
Result: A more useful digital destination for guests who want to understand the property, explore the offering and take the next step from one branded website.

Case 08

Challenge: A technical communications business needed its website to make services, credibility and enquiry paths clearer for visitors who may not already understand the category.
Solution: Built a service-led website structure that presents the brand, core capabilities and contact route in a simple, professional journey.
Result: A clearer web presence that gives prospects a direct way to review the business and start a conversation from the site.