One-off account review
If you're already running Google Ads and suspect the budget isn't working as hard as it should — but you're not ready to commit to a new agency yet — this audit is built for exactly that situation. It's a one-off diagnostic, not a sales pitch for a management contract, and it's free. Some call this a Google Ads account review Sydney businesses book before committing to ongoing management; others search specifically for a PPC audit Sydney agencies can turn around quickly — both describe exactly this service.
Three causes show up most often: bidding on broad, low-intent search terms instead of ones that signal real buying intent; conversion tracking that can't distinguish a real lead from a form-fill; or budget spread too thin across campaigns to generate useful data on any of them. The audit identifies which of these, if any, apply to your account specifically.
In most cases, yes — Google's trademark policy allows competitors to bid on a business's brand name as a keyword. The audit checks whether that's happening to you and whether defensive bidding makes commercial sense for your account.
Google's bid automation optimises toward whatever event it's told counts as a conversion. If that event is too loose — any form submission, rather than a qualified one — the system will keep delivering more of exactly that. The audit checks what your account is actually optimising toward.
Account structure, conversion tracking accuracy, wasted spend on irrelevant search terms, negative-keyword gaps, brand-name bid overlap from competitors, landing page relevance to the ads running, and Quality Score / ad relevance.
Read-only access to your Google Ads account is enough to complete the audit. Share your website and target area too, so the findings can be put in context.
Service guide
A diagnostic, not a sales pitch.
If you're already running Google Ads and suspect the budget isn't working as hard as it should, this audit is built for exactly that situation — whether or not you decide to work with Elite afterwards.
You get a written summary of findings. There's no obligation to engage Elite for ongoing management afterwards — the fix list is written so you or your current agency can act on it.
Yes.
Read-only access is enough to complete it.
You get a written summary of findings. There's no obligation to engage Elite for ongoing management afterwards.
The audit reports what the data shows about the account's performance — it's a factual review, not a verdict on another agency.
An audit can identify wasted spend, missing tracking, poor structure, weak search terms, landing-page gaps and reporting issues before more budget is committed.